Email Marketing Manager (Los Angeles)

Email Marketing Manager (Los Angeles)

PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great.

The Email Marketing Manager will work closely with the Chief Marketing Officer to oversee, implement, and execute PragerU’s email marketing strategy.  

Duties and Responsibilities:

• Manage large scale email marketing campaigns from development to execution

• Responsible for creating and managing the email marketing calendar

• Establish targeting strategies and list segmentation based on performance data for each campaign

• Develop and implement prospecting plans to drive list growth, reporting on success including cost to acquire new subscribers. Work directly with email partners. 

• Responsible for compiling, analyzing, and leveraging performance data to both identify optimization for current email strategy and develop new opportunities for growth

• Provide detailed analytics to CMO reporting on campaign data

• Creating and monitoring a wide variety of email marketing campaigns from start to finish

• Managing and setting up automation process for all email campaigns

• Coordinate and oversee all list imports across a variety of platforms

• Coordinate and execute tactical promotional plans to achieve maximization of leads across multiple platforms (social media, partnerships, paid ads, etc.)

• Continually analyze metrics to optimize conversation and increase user engagement

• Maintain and constantly test all email funnels to ensure the optimal customer journey

• Provide reporting and analytics on list segmentation results and opportunities

• Coordinate and maintain current programs with lead generation partners

Requirements: 

• 3+ years experience in technical email marketing

• 3+ years experience in email marketing management for large lists

• Strong understanding of consumer segmentation and testing strategies

• Experience working with creative teams, graphic designers and copywriters

• Extensive experience with Email Marketing Platforms (experience with Iterable is a plus)

• Experience with segmenting data in Excel

• Understanding of email marketing best practices

• Excellent written and verbal communication skills

• Ability to thrive in a fast-paced, metric-driven environment

• Experience with Google G Suite and Excel 

• Superior verbal and written communication skills

• Must be detail-oriented, organized, and be able to shift priorities as needed

• Passion for PragerU's mission to further our cause and familiarity with the concepts espoused in our digital content

How to Apply

To apply, please first review our website at www.prageru.com. Please submit a resume and cover letter to careers@prageru.com. In your cover letter, please include a section explaining how your values align with ours, and why you would want to work at PragerU specifically.